Mike Fernandes

Mike-Fernandes-226x300Fall River, MA – January 14, 2014 – A feature story about Mike Fernandes, Owner of Infinite Fitness Sports Performance Institute, was recently seen on Boston.com (the home of the Boston Globe) as well as other major online publications such as Yahoo! Finance, Boston Business Journal, Reuters, Los Angeles Daily News and MarketWatch, among many others. Mike Fernandes earned his degree from the University of Massachusetts Dartmouth and quickly achieved his goal of being a middle school teacher. A fitness class back in high school sparked a lifelong passion that inspired him at the same time to pursue his equally important goal to become a trainer. Both areas of his professional life are guided by the same basic principle rooted in the importance of making a personal connection with students and clients. Open just over two years, Mike’s Fall River, MA based facility, Infinite Fitness Sports Performance Institute, specializes in athletic and weight loss training for its fast growing clientele.


In November 2013, Infinite Fitness was recognized in the Fall River Herald, the local newspaper that called it “just what the doctor ordered – literally.” The publication says it’s “not your typical gym. It’s a training facility, unlike any other in the area that specifically caters to the athlete’s needs.” Earlier in the year, Fernandes was named the official strength and conditioning coach of the New Bedford Bay Sox, who are part of the NECBL, an elite college summer baseball league that produces many professional ballplayers.


About Infinite Fitness Sports Performance:


Infinite Fitness provides individualized programs that teach all athletes how to get the most out of themselves by increasing their functional strength, speed, endurance and range of motion – all while decreasing their risk of injury. Clients are first put through a rigorous assessment process to check for any issues connected to their range of motion or muscular imbalances that may be limiting their performance and could lead to injury. Individualized plans consist of soft tissue work and corrective exercises to fix mobility issues, dynamic warm up, plyometrics, agility, strengthening, regeneration and conditioning. The approximately 4,000 square foot space has a lot of sports specific equipment, including Astroturf, tires, ropes, slide boards, hurdles and power sleds.


The weight loss and metabolic resistance element of Infinite Fitness was a natural outgrowth of the group boot camp training sessions Fernandes and his team offered as they were raising funds to start the facility. Many non-athletes wanted to start training there, and true to his desire to help people achieve fitness success, Fernandes developed customizable nutrition programs, strength-based semi-private training and metabolic resistance training.